
Perplexity AI: Airtel Partners to Offer Free Perplexity Pro Access to 360 Million Customers

Bharti Airtel has announced a strategic partnership with Perplexity AI, giving its 360 million customers free access to Perplexity Pro. Here’s how this deal empowers users and changes India’s AI landscape.
Table of Contents
Introduction: A Revolutionary AI Collaboration in India
In an era where artificial intelligence is rapidly integrating into daily life, Bharti Airtel’s recent partnership with Perplexity AI marks a new milestone. The telecom giant revealed that it will offer Perplexity Pro for free to its 360 million customers under its latest digital services portfolio.
This initiative is expected to not only enhance productivity but also democratise AI capabilities for millions, placing India at the forefront of global AI adoption.
What is Perplexity AI?
Perplexity AI is an advanced AI search and conversational platform that goes beyond traditional AI chatbots by providing real-time updated information with accurate citations. Its subscription service, Perplexity Pro, includes features like:
Access to advanced AI models
Real-time web browsing capabilities
Citation-based factual results
Ad-free experience for seamless research and learning
Airtel and Perplexity AI Partnership: The Official Announcement
Key Highlights:
Date of Announcement: July 2025
Partnership Details: Airtel has partnered with Perplexity AI to integrate its services into Airtel’s digital ecosystem.
Benefit: All Airtel customers will get complimentary access to Perplexity Pro for a limited period, after which paid plans may apply.
User Base Impact: Over 360 million users across India will experience Perplexity’s AI-powered search and conversational tools.
Source: Airtel Press Release July 2025
Why is This Partnership Important?
1. Democratising AI Access
Until now, advanced AI tools were largely accessible to paying users in urban centres. This move empowers students, professionals, and rural users to:
Access AI for learning and competitive exams
Enhance productivity and research quality
Reduce digital knowledge gaps
2. Strengthening Airtel’s Digital Portfolio
This initiative is part of Airtel’s broader strategy to expand from telecom into digital services. Similar past initiatives include educational and entertainment partnerships, but Perplexity AI adds AI-powered learning and search capabilities, setting a new benchmark.
3. Boosting AI Literacy in India
With India’s rapid digital growth, making AI accessible to the masses will enhance overall digital literacy, job-readiness, and innovation potential across sectors.
How to Access Free Perplexity Pro as an Airtel User
Step-by-Step Guide:
Check Airtel Thanks App: Log in to your Airtel Thanks app.
Navigate to Perplexity Pro Section: A banner or notification will guide you to claim the benefit.
Activate Your Account: Link your mobile number to Perplexity and enjoy Pro features seamlessly.
Eligibility:
All active Airtel prepaid, postpaid, broadband, and enterprise users are eligible under current offers.
Perplexity AI vs Other AI Chat Platforms
Feature | Perplexity AI | ChatGPT Free | Other AI Chatbots |
---|---|---|---|
Real-time Web Browsing | Yes | Limited | Limited |
Citation-based Answers | Yes | No | No |
Access via Airtel | Free Pro | No | No |
Suitable for Exams & Research | Highly | Medium | Medium |
Impact on Indian Users: Expert Opinions
Digital experts believe that Airtel’s move will accelerate AI adoption, especially among students preparing for competitive exams like NEET, UPSC, and State PSCs.
For instance, check these relevant resources for students and job aspirants:
Internal Links for Enhanced User Experience:
- https://nueplanet.com/tesla-mumbai-showroom-india-models-prices-2025/
- https://nueplanet.com/tcs-q1-results-2025-salary-hike/
- https://nueplanet.com/microsoft-xbox-division-layoffs-2025/
FAQ
1. Is Perplexity AI Pro free for all Airtel customers?
Yes, currently Airtel offers free access to Perplexity Pro for its entire customer base. However, terms may change post promotional period.
2. What is Perplexity Pro used for?
Perplexity Pro offers advanced AI tools for learning, research, competitive exam preparation, and fact-checked real-time browsing.
3. How is Perplexity AI different from ChatGPT?
Unlike ChatGPT’s free version, Perplexity AI provides citation-based, up-to-date results and web browsing access in one place.
4. Is this partnership permanent?
Currently, it is part of Airtel’s promotional AI services. Future subscription plans will be announced after the promotional phase ends.
Helpful Resources
Conclusion
Bharti Airtel’s partnership with Perplexity AI marks a paradigm shift in India’s AI landscape. Providing 360 million users with access to world-class AI tools for free could bridge digital divides and accelerate India’s path towards becoming an AI-powered knowledge economy.
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