Amazon launches home diagnostic services in 6 cities through app
Amazon launches their own home diagnostic services in 6 cities through app
In June 2025, Amazon India introduced Amazon Diagnostics—an at-home diagnostic testing and lab booking service available through the Amazon app. This initiative is a major leap in Amazon’s healthcare journey, alongside Amazon Pharmacy and Amazon Medical Clinic. Initially rolled out in six metropolitan cities, the new diagnostics service aims to make routine health testing more accessible, convenient, and digitally seamless.
Market Context & Strategic Imperatives
India’s diagnostic market touched nearly USD 12 billion in FY24, with an 8% CAGR, while the organized sector within diagnostics grew at 12% annually. Yet, the space remains underpenetrated—accounting for just 6% of total healthcare expenditure. This gap provides the perfect runway for a player like Amazon to offer scalable disruption.
Having already entered healthcare with its online pharmacy and virtual clinic, Amazon is now introducing the third vertical under its Amazon Medical umbrella: diagnostics. Company representatives have made it clear that they’re not entering this segment for discount-led disruption. Instead, the goal is to compete by offering a premium customer experience, keeping pricing at par with market rates to maintain a perception of quality and reliability.
Launch Details & Service Features
Amazon Diagnostics is currently operational in Bengaluru, Delhi-NCR (Delhi, Gurgaon, Noida), Mumbai, and Hyderabad—serving more than 450 PIN codes at launch.
The service includes over 800 diagnostic tests spanning blood, urine, and pathology. These are processed through a network of seven accredited labs.
Users can book a test through the Amazon app, and sample collection is promised within 60 minutes of appointment confirmation. For most routine tests, digital reports are delivered in just 6 hours. This rapid turnaround, paired with doorstep convenience, is positioned to reshape India’s fragmented diagnostics market.
Partnerships & Tech Infrastructure
Amazon has partnered with Orange Health Labs, known for fast processing, real-time tracking, and logistics automation. This collaboration ensures high-speed collection and processing, allowing Amazon to offer sample collection within an hour—a benchmark even established players often fail to meet.
The service is fully integrated into the Amazon app. Customers can browse test options, schedule appointments, track technicians live, and download reports without switching platforms. The UX includes real-time slot availability and geo-mapping to suggest optimal appointment windows.
Competitive Landscape & Market Reactions
Following the announcement, shares of major diagnostics providers such as Dr Lal PathLabs, Metropolis Healthcare, and Thyrocare fell by up to 3%—a direct market response to Amazon’s entry. This decline reflects investor anxiety about how the tech giant’s scale, technology, and customer base could disrupt incumbent business models.
Amazon Diagnostics now directly competes with India’s largest labs like Apollo Diagnostics and Thyrocare, offering similar services with a tech-first experience that emphasizes convenience.
Strategic Significance
Amazon’s diagnostics service completes its healthcare trifecta—joining Amazon Pharmacy and Amazon Clinic—to provide a one-stop digital health ecosystem. Patients can now consult a doctor, book a diagnostic test, and order prescribed medicines without ever leaving the Amazon ecosystem.
By addressing market fragmentation, Amazon aims to deliver an accessible, trustworthy solution across both metros and suburbs. And unlike discount-focused competitors, Amazon wants to be the brand known for convenience, service quality, and speed.
Implications for Stakeholders
For patients, Amazon Diagnostics brings enormous convenience: at-home sample collection, app-tracked reports, and integration with Amazon’s broader healthcare offerings. The service also expands availability in suburban and semi-urban pockets via its wide PIN code coverage.
For competing diagnostic labs, this could mean pressure to upgrade digital capabilities, logistics, and speed. Some may need to explore partnerships or platform plays to retain market share.
From an ecosystem standpoint, Amazon’s entry will push more diagnostics firms toward platform-based, tech-driven service models—encouraging consolidation and standardization in an otherwise fragmented landscape.
Future Outlook
Amazon is expected to scale its diagnostics offering to more cities in the coming months. The current model, powered by Orange Health Labs, offers the scalability needed for nationwide reach.
Future feature enhancements may include AI-based diagnostics, advanced health reports, predictive insights, and integrations with wearables. Amazon may also expand to include COVID, genetic, or premium test packages.
However, challenges exist. Healthcare regulations and privacy compliance will be critical. Also, established competitors with years of operational experience will not easily cede market ground.
FAQ
1. What is Amazon Diagnostics?
Amazon Diagnostics is an at-home health testing service launched by Amazon India. It allows users to book lab tests through the Amazon app, with sample collection and report delivery fully handled via Amazon’s digital infrastructure.
2. In which cities is Amazon Diagnostics currently available?
The service is available in Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad, covering more than 450 PIN codes.
3. How quickly can samples be collected and reports generated?
Amazon promises home collection within 60 minutes of appointment booking. Most test results are available digitally within 6 hours.
4. What kind of tests can users book?
The platform offers over 800 tests, including blood, urine, and other diagnostic categories.
5. Does Amazon offer any discounts on diagnostics?
No. Amazon is focusing on service quality rather than price wars. Test pricing remains comparable to market standards.
Helpful Resources
Conclusion
Amazon Diagnostics is redefining the healthcare experience in India—making quality testing accessible, fast, and digital-first. Download the Amazon app today, explore the Diagnostics section, and bring your healthcare needs to your doorstep.
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